Tamil Nadu

Pepsi and Coke ready for storm as Tamil Nadu’s boycott begins

India

Pepsi and Coke ready for storm as Tamil Nadu’s boycott begins

By RJ Whitehead

Many grocery store owners, restaurant proprietors and refreshment vendors will stop selling drinks made by multinational brands in the south Indian state of Tamil Nadu from March 1—though shopkeepers have reported a sharp drop in sales ahead of the protest.

Old Monk’s vow of silence sees rum brand in freefall

Case study

Old Monk’s vow of silence sees rum brand in freefall

By RJ Whitehead

Is Old Monk old hat? Judging by figures released this month by Impact Databank, it seems the once omnipotent Indian rum brand is well on its way to oblivion—or ripe for a buy-out.

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